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Why it's vital for today's companies to have a brand purpose
Why it's vital for today's companies to have a brand purpose
As Coca-Cola introduces a new brand positioning, Marketing Week contributor Matthew Valentine highlights companies from different sectors that have a strong sense of purpose, with important takeaways for the travel industry
Left to right: Jasmine Boothroyd, Charlotte Wright and Alex Newlin
Travel Marketing Awards reveals rising star finalists
The awards ceremony will take place on 9 March at the London Hilton
How to use LinkedIn to grow your business
How to use LinkedIn to grow your business
Getting to grips with LinkedIn can offer agents the chance to make valuable contacts and even grow their business
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Adventure Travel Networking Conference reveals agenda
Sustainability, pandemics and marketing among topics at ATN in May.
Jason Triandafyllou, Designate
US mistakenly shuts down travel creative's website for prostitution
The domain name was one of 400 sites identified during a US investigation
Khao Sok national park in Thailand (Credit: Robin Noguier/Unsplash)
Elegant Resorts reignites partnership with Thailand
The joint campaign is designed to raise awareness of Thailand as a destination
Beaver Travel at Carrier's annual agent appreciation event at Bafta in London
Carrier to axe brochures for ‘inspirational’ books
It will be a coffee table-style book to be given to a smaller range of agents
London Eye lit up with Lastminute.com's branding
Lastminute.com is London Eye's new headline sponsor
The iconic wheel will be lit up with its pink branding
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Holiday Extras staff turn actors for first national TV ad
The advert is part of its Distracting Deals campaign
If Only released a brochure including new properties in Canada. Picture: Toa Heftiba/Unsplash
If Only enjoys bumper January peaks
It took 20% more in revenue than the same month last year
Allure of the Seas' trade sailing will go to Barcelona
Sneak-peek sailing up for grabs in Royal Caribbean competition
Pre-registration for Club Rewards’ Allure Me competition is open until 20 February
How to add the wow factor when hand-delivering tickets
How to add the wow factor when hand-delivering tickets
From dressing up as a child’s favourite Disney character to bearing tasty treats, there are myriad ways agents can impress clients when hand-delivering tickets
TTNG members will have access to a new social media video tool (Credit: Joey Huang / Unsplash)
TTNG to place social media at heart of 2020 marketing strategy
Consortium to hold five marketing workshops across the country, roll out updated social media tools and services, and offer a new video editing platform
Silversea is putting on a Valentine's Day offer. Picture: Brooke Lark
Silversea scraps solo supplement fares for Valentine's offer
The offer applies to a sailing through the Chilean fjords this October and November
Sarah Le Goff (left) Natasha Warren have joined AmaWaterways’ trade team
AmaWaterways reveals new-look trade team
Natasha Warren and Sarah Le Goff join river line’s Guildford-based team
Global has made four new tools available to members
Global Travel Group launches new marketing tools for members
Global commercial director Cherie Richards said the new tools would help members build customer engagement and trust
The summer 2021 programme will be "much more" than just destinations
Inghams revamps lakes and mountains product
It will offer tours, city breaks, rail tours, short breaks and cycling holidays
South East Asia river boat ride
Pata to tour UK with quiz nights and roadshows for agents
There will be dinner, drinks, and prizes up for grabs at the quiz nights
Travel Bureau’s marketing manager Kathryn (in pink) at the Close House Festive Golf Day 2018
How travel agents can drive bookings through events
A carefully curated events programme is at the heart of Travel Bureau in Gosforth’s marketing efforts
In its ruling, the court said the passenger should be refunded with interest
Ryanair rapped by ASA over emissions claims
Low carbon airline claims by Ryanair ruled misleading
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Meet the agencies benefiting from TTG's Travel Heroes incentive
Help is at hand for two lucky agencies – Destina Travel and Key Holidays – who have won business support throughout 2020 from the TTG Travel Heroes. Rob Gill introduces the winners
Charles Knowlton, Topdeck's global general manager
Topdeck revamps trade portal in brand shake-up
The website boasts improved API connectivity and a range of webinars
The debate will focus on key challenges in travel marketing
Debates to place spotlight on travel marketing trends and challenges
Travel marketing chiefs to asses peaks campaigns and next steps in 2020
The Play List is aimed at families
Carrier infuses bespoke scents into marketing material
The 68-page books, containing 50 trip ideas, have been sent to 30 preferred partners