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Marketing

Topdeck Travel targets millennials and Gen Z with rebrand
There will be changes to its trip operations and a series of new product releases
Cosmos airs first TV advert in nearly six decades
The advert takes viewers on a tour of North America via New York and the Canadian Rockies
New platform asks suppliers: Are you Travel Trade Ready?
The free tool also offers a jargon buster, marketing materials and business support
Travel Marketing Awards shortlist revealed
TTG Media is media partner for the awards
Cruise1st doubles enquiries with first live broadcast
The agency’s new show, Cruise Deals Live, was viewed by around 12,000 people
Tourism PR firm backs efforts to save Aussie koalas caught up in wildfires
WWF report half a billion animals have died in the Australian bushfire crisis 
APT welcomes UK marketing transformation boss from Cook
Katie Elson will be responsible for reviewing, developing and implementing a new marketing strategy
On the Beach TV ad hailed top festive campaign
Ad voiced by Iggy Pop achieved ’highest uplift’ in ad awareness of any brand in the UK in December, according to YouGov
Tourism Australia 'pauses' Matesong campaign amid bushfire crisis
Matesong represents Tourism Australia’s largest investment in the UK in more than a decade
Air Transat launches first TV adverts
They will be broadcast on ITV, STV, and across the Sky network during January
Teletext champions call centre team in turn-of-year ads
The ad celebrates the brand’s “Teletextperts”
Kylie invites Brits down under in Christmas Day message
New Tourism Australia skit represents tourist board’s largest single investment in the UK in a decade
TTNG doubles marketing effort following Cook collapse
The Travel Network Group is trying to build customer trust following the collapse of Thomas Cook 
Kuoni refreshes TV adverts for peaks
Kuoni has an updated version of its TV ad for the Travel Worth Talking About campaign
Airports' warning about Christmas drinking
Disruptive incidents are rare, but they can "ruin holidays for everyone" 
Icelolly 'showcasing simplicity' in peaks TV adverts
The website’s TV ads launch on Boxing Day
UK inbound tourism set to smash records in 2020
The number of people visiting the UK is expected to reach a record-breaking 39.7 million next year
Funway Holidays to launch Dominica with eco focus
Funway will offer 38 different tour options in Dominica
First Choice drops 'all-inclusive only' ahead of peaks campaign
Tui to position First Choice as operator’s value brand, offering a range of board options rather than just all-inclusive
How to create an enticing travel agency shop window
Want to know how to create a beautiful, inspiring travel agency shop window? Watch this video for tips from a window dressing expert.
Iggy Pop voices new On the Beach adverts
The American popstar has recorded the voiceover for On the Beach’s new marketing campaign
Tunisia wins £25k ad boost in WTM London draw
The Tunisian National Tourist Office has won £25,000 worth of advertising with Sherbet London
New marketing chief for Midcounties’ travel division
Katie Blunt to lead on brand and marketing initiatives for 58 of Co-operative Travel’s high street stores
Look out for Abta's annual peaks campaign
The Travel with Confidence radio, social media and online adverts will urge consumers to look for the Abta logo when making a booking