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Marketing

There are multiple ways of creating an agency magazine
Top tips to produce a great agency magazine
A glossy magazine can provide an invaluable insight into the service, destinations and experiences an agency offers, and there are multiple ways of creating one
The Abta conference heard that radical action is needed.
Ditch 'sustainability PR stunts', Abta conference hears
The Abta Adventure Travel Conference heard the industry must start taking radical steps when developing sustainable tourism practices
TikTok has untapped potential in marketing travel
How agents can use TikTok to market travel
The platform has untapped potential for agencies to promote travel to Gen Z and millennial markets
Harry Stoakes, BDO analyst
Report reveals private equity set to fuel 2020 acquisitions
Travel company owners looking to sell are set to see a revival of the mergers and acquisitions (M&A) market in the second half of 2020
Travel Marketing Awards_
Last chance to enter new Travel Marketing Awards category
The new category, Destination Brand of the Decade, aims to celebrate a destination which has made a significant impact between 2010 and 2019
Tourism Ireland boss Niall Gibbons, tourism minister Brendan Griffin and chair Joan O'Shaughnessy
Tourism Ireland reaching for 13% growth with campaign
The campaign, Fill Your Heart with Ireland, features less well-known attractions such as Trim Castle, Waterford Greenway and Rathlin Island.
Nicola Cook, APT's head of marketing
Q&A with APT's Nicola Cook: Capitalising on marketing trends
APT’s head of marketing explains how the operator is putting the Kimberley on the map
Saga's Spirit of the Rhine will sail from 2021
Saga Group appoints new chief operating officer
Gilles Normand will join the executive team on 25 November
Travel Marketing Awards
Deadline fast approaching to enter Travel Marketing Awards 2020
Travel businesses must enter the Chartered Institute of Marketing’s awards by 22 November
Matthews joins Awaze from Icelolly
Awaze hires Icelolly's marketing chief
Ross Matthews will take up his new role in January
WTM London 2019: Marketing Africa – out with the old and in with the nuance
WTM London 2019: Marketing Africa – out with the old and in with the nuance
As consumer demands continue to evolve, the continent’s approach to destination marketing becomes more sophisticated
Clearwater Beach in Florida. Photo by Evi T, Unsplash
WTM London 2019: Florida spends on enticing visitors from British Isles
Florida will spend marketing budget in Scotland for the first time this year, as part of record investment into the English, Irish and Scottish markets
Finnish forest scene
WTM London 2019: Tourists urged to ‘be like a Finn’
Visit Finland is doubling down on sustainability initiatives with a new marketing campaign
Tobago has seen a 14% increase in international arrivals
WTM London 2019: Tobago enjoys 14% rise in international arrivals following rebrand
A year on from Tobago’s rebranding, growth has been positive
Tourism Australia's global ambassador Chris Hemsworth
Chris Hemsworth unveils punny Tourism Australia campaign
The campaign invites tourists to "Come Live Our Philausophy"
The campaign will be fronted by Britain’s Got Talent 2019 finalist Kojo Anim
Travel Republic to sponsor Take Me Out
The campaign will be fronted by Britain’s Got Talent 2019 finalist Kojo Anim
Bristol Airport
ASA clears Bristol airport flights promotion
North America flights ad complaint rejected by watchdog
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How good design helps travel companies stand out from the crowd
The owners of creative marketing agency Oliver & Graimes share their insights on good design, content and branding
Saga Spirit Of Discovery Conveyance.jpg
Saga apologises for ‘Brits only’ cruise leaflet
Cruise.co.uk promotion with Saga aimed at ‘Brits only’
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Travel Network Group appoints new marketing chief
James Neal joins the consortium from air travel reward scheme Avios
Emojis and social media icons
Who's made the #TTGSocialSquad 2019?
TTG Top Tweeters was the list everyone in travel wanted to be on. Now there’s a new list in town...
Popup Shops
How a pop-up can help agencies attract new clients
Pop-up agencies can be great for attracting new clients or scoping out business in a different location, explains Andrew Doherty
Spain beach sunbathers iStock_13962374
Late sales period means bargains, says Icelolly.com
This summer’s lates market is “a big contrast with last”
Antony Rawlins Digital Visitor .png
Why digital marketing is a cost-effective way of attracting new clients
Online marketing can help reach new audiences interested in touring and adventure, according to Digital Visitor’s Anthony Rawlins. Abra Dunsby reports.