Cruise specialist agency Cruise1st saw its TV-driven customer enquiries double after broadcasting its first live programme.
The agency’s new show, Cruise Deals Live, went out simultaneously across its two channels (Sky 688 and Sky 199) at 8pm on 6 January.
It was also live-streamed on Cruise1st’s Facebook and YouTube channels.
David Rowlinson, head of digital content and TV, told TTG the hour-long show is estimated to have attracted “around 12,000” viewers, which he said had “exceeded expectations”.
“We could see a massive difference compared to a normal pre-recorded show – calls more than doubled and the team had a really busy night. We had more staff ready but the engagement has been brilliant,” he said.
“We wanted to go live with the first episode in wave to really seize the moment as it’s such an important period for us – so we’re off to a good start.”