Beth Daniels, who has been named Senior Account Manager – Leisure Sales, brings almost 10 years' experience with the airline to her new post having held roles across indirect sales, agency sales and group sales.
She recently played a key role in the launch of Sky High Crew, designed to help to strengthen the carrier's engagement with the travel trade.
In this role, Daniels will continue her work driving revenue growth through the touring and adventure sector while supporting Virgin Atlantic’s wider leisure growth ambitions.