Carrier infuses bespoke scents into marketing material

The 68-page books, containing 50 trip ideas, have been sent to 30 preferred partners.

Marketing manager Nicole Williams said: “At this key time of year, we recognise it’s important to stand out – our goal was to produce something different from anything we have done before.”

Williams added the scent would “create an emotional connection between our agent partners and their clients”.

The Play List is aimed at families, focusing on trying new activities such as surfing, horseback safaris or zip-lining in destinations including the Maldives, South Africa and the Dominican Republic.

The second book, Carrier’s Rich List, is aimed at those wanting to become “more emotionally wealthy” from their trip.

Selections include Let’s Take This Offline, which recommends trips to disconnect and recharge.

The Rich List also has a Give a Little Back section, allowing travellers to contribute to conservation projects.