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Kylie invites Brits down under in Christmas Day message

Marketing
James Chapple
25 December 2019

Tourism Australia has signed up Kylie Minogue for a big new UK push, its largest investment in the market for more than a decade.

Kylie was joined by comedian and presenter Adam Hills, as well as a host of Aussie stars, for Matesong ahead of Wednesday’s Queen Speech.


The tourist board bagged top billing ahead of the Queen’s annual 3pm message to the nation, urging Brits to consider an Australia holiday next year.


Tourism Australia said Matesong, the first overseas stage of its Philausophy campaign, was the largest investment it has made in the UK in more than a decade.