Following Cook’s demise in September, Trust Us-themed advertising materials were distributed to the company’s members to try and build customer confidence in the industry.
These include quick-to-market offers and social media creatives.
This was followed by a Love Travel campaign, which aimed to stimulate the market with a new message.
On 23 December the company launched a third campaign, Create Your Moment, in time for peaks.
All of this material represents more than twice the amount of the company’s normal spend on marketing.
