Icelolly’s 2020 peaks marketing campaign will aim to promote simple holiday comparison.
The website’s TV adverts, which launch on 26 December during You’ve Been Framed Kids and Celebrity Dinner Date, include an animation of booking through the Icelolly app.
They can be seen on multiple platforms, such as Channel 4, Sky and ITV, which partnered with Icelolly at the beginning of 2019.
“In a glut of travel ads on TV inspiring people to start researching their next holiday, we have chosen to showcase a very functional and purpose-driven campaign,” said Darren Kunar, head of marketing communications at Icelolly.
The adverts were developed by VTR North in collaboration with Icelolly’s in-house team, and media planning was through Mi Media.
This year, Icelolly has relaunched its website on both desktop and mobile.