Sandals Resorts has reassured its trade partners that everyone is fighting together through the coronavirus crisis.
Gordon ‘Butch’ Stewart, chairman and founder of Sandals Resorts International, is addressing travel agents through a video entitled We Are In This Together.
A voiceover on the clip says: “Sometimes what keeps us apart actually brings us together.
“Although these times are hard for everyone, Sandals and Beaches want you, our travel partners, to know you have always been the backbone of our industry.”
Stewart adds: “Every travel agent knows you are the backbone of Sandals Resorts. I don’t want you to worry because every little thing is going to be just fine.
“Love is all you need.”
The operator has also launched a new social media campaign, Sandals State of Mind, which aims to bring all aspects of a luxury Sandals holiday to people at home through videos with tips to making a Sandals-style bubble bath complete with towel art or using Caribbean-inspired recipes to create a five-star gourmet dinner.
It has also donated $5 million Jamaican dollars to hospitals in the country for ventilators during the pandemic and offered 52 rooms at Sandals Inn for recovering Covi-19 patients.