Members will have the option to subscribe to products designed to streamline marketing and customer relations efficiencies and drive sales, with full training and support available.

Available products include the Promote Marketing Suite, which delivers live operator offers; Tripquote, for building professionally branded quotes; Integrated CRM Marketing to manage customer communications and produce email offers in real time; and Reviews, which will display Google and Facebook reviews on members’ websites.

Global commercial director Cherie Richards said: “This new partnership has been developed in response to the needs and feedback of our member agents.

“We have worked closely with the Net Effect team to ensure we offer a range of tools that work to not only meet agents’ particular business goals, but also directly build customer engagement and trust and in turn support bookings.”

Steve Rushton, Net Effect co-founder, added: “We are delighted to be working with Global Travel Group to support their members with easy and simple marketing tools to enable them to attract, nurture and convert more clients.

“As a marketing software systems developer, we focus entirely on supporting the independent specialist travel agency sector and look forward to supporting Global members.”