ao link
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
User Menu
Remember me

New to TTG?

Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

What steps do we take to avoid it?

As a data scientist there is a responsibility to constantly check the models that you design:


• Have we intentionally or unintentionally ignored any group?
• Is the feature set relevant to what we’re trying to measure or predict?
• Are the ways we have sorted training data proportionate to the population data as a whole?
• Is the model optimised and methodology appropriate to its purpose?
• Is your model accuracy similar for all groups?
• Are you models meeting the criteria of the use case they were designed for?
• Were the feature set in the training environment similar to the ones experienced with the data in the current environment?
• Is the model’s weighting of certain features what is to be expected?
• Are there any anomalies in predictions or unexpected in the data?

What should you know when you start looking for bias in your business?

  • Realise that bias can happen to any business, big or small
  • Bias isn’t always easily seen so be prepared to dig
  • Be objective. Don’t audit with bias. If you don’t have the resources to do it yourself make sure that partner with a third party who you can trust to be objective
  • Keep an eye on the shape of your people, those you recruit, reward and retain
  • Schedule regular data reviews
  • Audit your customer data, your communications – your target audiences, imagery, and messaging
  • Processes and models are journeys not destinations – regular checking is key

Our Next Events

The Travel Industry Awards by TTG

The Travel Industry Awards by TTG

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU