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Hoseasons plans £1.5 million June marketing push

Marketing
James Chapple
12 June 2020

Hoseasons is planning a £1.5 million TV and digital marketing push as demand for summer 2020 domestic holidays surges.

Hoseasons will return to TV this month as part of a new £1.5 million campaign

The staycation specialist is hoping for a July green light from government, and could potentially resume operations from 4 July.


Henrik Kjellberg, chief executive of Hoseasons parent Awaze UK, this week told TTG he was confident that if the operator gets the go-ahead from government, it would sell out.


He also said after turning partner sales channels back on last month, he was keen for the trade to help sell as much Hoseasons product as possible.

Third party bookings are up 250% week-on-week as of Friday (12 June), and the business is currently planning to expand its partner programme to all agents as demand increases.