Demographic shifts, scientific innovation and cultural transformation are reshaping how, and for whom, the luxury sector designs experiences.
Luxury travellers are increasingly demanding more from their wellness tourism experience (Credit: iStock/FilippoBacci)
Taking inspiration from Silicon Valley titans such as Jeff Bezos, Mark Zuckerberg and Bryan Johnson, who are all investing heavily in the longevity market (as well as using themselves as guinea pigs for new life extension regimens), luxury travellers are increasingly demanding more from the wellness tourism experience.
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