VisitEngland is running the £5 million Escape the Everyday campaign with the tourism organisations of London, Northern Ireland, Scotland and Wales.
It was devised after VisitBritain forecast a 49% decline in domestic tourism spending in Britain this year, equalling a £44.9 billion loss to the economy. Inbound tourism spending is forecast to drop 79%, equalling a £24 billion loss.
The campaign kicks off today with a short video and branded content across social media, digital display and on demand television advertising.
