The Birmingham-based business, which is backed by homeworking specialist Holidaysplease, has welcomed marketing manager Jordan Luxton and training executive Chris Storey to its team.

The Holiday Franchise Company supports people looking to create their own branded, fully bonded, online travel agency based on their own travel experiences.

Storey will look after the training and development of the franchisees, while Luxton will have responsibility for creating and developing The Holiday Franchise Company’s marketing campaigns, including social media and website.

Joanne Aldridge, head of franchise, said: “During such a challenging time for the industry, we are proud we have been able to create new opportunities.

“Jordan and Chris are a fantastic addition to the team and are already making an impact on the business. We will continue to grow our business sustainably, to ensure we maintain a personalised experience and close partnership with our franchisees.”