Marsha Walden has been appointed chief executive officer of Destination Canada, effective from 24 August
Walden was previously chief executive of Destination British Columbia after joining the regional tourism management organisation in 2013.
“Marsha Walden is a respected, trusted and active member of the ‘Team Canada’ tourism community, bringing incredible depth and knowledge,” said Ben Cowan-Dewar, chair of the board of directors for Destination Canada.
“Her thought leadership and excellent track record will steer the mid- and long-term planning of Destination Canada throughout the recovery of the country’s resilient visitor economy.”
In 2019 Canada welcomed a record 22.1 million international visitors but in 2020 the country’s tourism industry has been affected by the Covid-19 pandemic.
Destination Canada plans to invest $30 million in provincial and territorial marketing organisations to aid the recovery of local communities, and has launched a number of campaigns to encourage domestic tourism.