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Tips for maximising the potential of email marketing during the pandemic

In a recent webinar by data analysts Validity, experts revealed how email marketing had seen a boost in effectiveness during lockdown, helping travel companies engage with and inform users. Abra Dunsby explains how to continue using the channel effectively

During a recent webinar hosted by data analysis company Validity, two experts discussed the importance of email marketing in helping to drive traffic to travel websites during the coronavirus lockdown and beyond.


In the Destination Inbox: Green Light to Travel webinar Gabriel Gastaud, director of professional services at Validity, explained how travel companies can re-engage with their customers by sending relevant, personalised and well-timed emails to maximise open and click-through rates, while Jon Kirk, email manager of travel price comparison website icelolly.com, talked through the company’s recent email marketing successes.


Here we present their findings, tips and tricks for maximising the potential of email marketing.

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For Smarter, Better, Fairer Travel
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