ao link
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

Campaign Business Media Brand of the Year 2020
Travel Media Awards Trade Publication of the Year 2020 - Print & Online

How to get the most out of working with influencers

To influence or not to influence; that’s the question for travel brands, says Farhad Divecha, managing director and founder of AccuraCast, who offers advice on working with influencers and measuring their effectiveness

They might be relative newcomers to the media world, but there’s no getting away from them. Influencers are everywhere! Whether you’re scrolling down your Instagram feed, looking for how-to videos on YouTube or even on TV watching Strictly Come Dancing, influencers have become the new celebrity.

 

But with popularity often comes controversy, and influencing has indeed had its fair share of that. In fact, it seems that every few months or so, we see a disgruntled and underappreciated hotel or restaurant owner exposing "influencers" who have brazenly requested a free night’s stay or dinner in exchange for a social post.

 

This controversy seems to have escalated to another level in recent times. And it comes as little surprise, given that many influencers continue travelling to international destinations for “work” during a time when most of us stayed home under lockdown.

 

It’s safe to say that because of all these factors together, influencers, and the term "influencer", have been over-exposed. As the saying goes, familiarity breeds contempt; so, it’s only a matter of time before people start getting turned off from whatever these influencers are selling – and this applies not just to consumers but to brands too.

To continue reading...

Please log in below or join now for access.
For assistance contact support@ttgmedia.com

Our Next Events

TTG Aussie Fest

TTG Aussie Fest

Get Travel Talking Week

Get Travel Talking Week

The Travel Industry Awards by TTG

The Travel Industry Awards by TTG

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU