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How an Instagram post helped this homeworker win back vital business

After being tagged in an Instagram post homeworker Maureen McKenna ended up booking holidays for more than one hundred people. She talks to Abra Dunsby about the post’s success and how it helped her through the pandemic.  

Homeworker and single mum-of-three Maureen McKenna has had much to contend with since she started her Not Just Travel franchise in 2019 – not least dealing with the fallout due to the pandemic and even catching Covid-19 herself, but thanks to steely determination and an innovative approach to social media, she’s created a successful business and is feeling hopeful for the future.


It was an Instagram post created by her daughter Anna last June that helped McKenna’s business go viral during the Covid crisis, helping her to win back her entire £15,000 franchise fee after hitting her targets.


McKenna, who is from Glasgow, explains her social media success. “In Scotland, there’s a tradition for teenagers once exams are over called the Sixth Year holiday. It’s the first time these teenagers get to go away without their parents.”


“I said to Anna, ‘I’ll pay for your holiday to Magaluf if you put a post on Instagram about it and tag me in it.’ She’s a popular, friendly girl so she has quite a big following on Instagram.”


Once her daughter posted on her Instagram account, “it snowballed from there,” says McKenna, with the post resulting in her booking holidays for around 100 people.

The power of ’FOMO’

McKenna puts the bookings down to “a real fear of missing out among youngsters.”


She adds: My daughter’s boyfriend is also going to Magaluf and there are 19 of his friends who all wanted to go and booked through me.


Not only did McKenna end up booking trips for Anna’s school friends and Instagram followers, many of their parents also got in touch to book their own holidays.


“Many of the parents contacted me at first as they were nervous about their children going away, but once I’d spoken to them they felt reassured that I was looking out for their children and for everyone else in their class. It gave them confidence in the booking and to book their own travel.


“I booked a couple of nice family tailormade trips, as well as some golf trips for some of the dads,” she adds.

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