It comes after the organisation unveiled its first global campaign since 2019 – entitled If You Seek – which launched on Wednesday (17 August).

The campaign will bid to entice UK customers to explore New Zealand through the perspectives of the destination’s people and places.
 
Tourism New Zealand’s chief executive, Rene de Monchy, said New Zealand is a place for those who "pursue meaningful connections" with culture, people and the environment.

"Those curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country and are met with manaakitanga [a deep expression of hospitality and reciprocal understanding/connection]," de Monchy added.

The new series of videos and advertising feature well-known and less recognisable destinations including Tane Mahuta and Hell’s Gate in the North Island, Hooker Valley near Aoraki Mt Cook and the Great Tasman Cycle Taste Trail in Nelson Tasman.