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Not Just Travel's new campaign to help agents profit on late summer market

Marketing
Will Payne
16 August 2022

Not Just Travel’s latest marketing campaign – entitled Holiday Heroes – will help its travel agent partners profit on the late summer holiday "boom".

The Holiday Heroes campaign 'puts the value of travel consultants’ services at the centre of consumer’s minds'

The campaign "puts the value of travel consultants’ services at the centre of consumer’s minds", while promoting tailored deals based on current booking trends. 

It offers customers deals for summer 22 and summer 23 departures from 11 of Not Just Travel’s trade partners, including Classic Collection; Travelpack; Norwegian Cruise Line; American Affair; Canadian Affair; Oceania; Beachcomber; Azamara; Saga; A-Rosa and Scenic.

Not Just Travel’s new head of trade, Natalie Holder, has worked with the company’s trade partners to source a mixture of holidays including cruise, five-star river cruising and luxury long- and short-haul.