A campaign with the strap line “When was the last time you felt like this?” highlights pleasures such as street food in Thailand, surfing in Morocco, a rickshaw ride in Delhi and bathing in Jordan’s Dead Sea.
 
Running across poster, digital, social media, audio, and print media throughout June and early July, the campaign targets travellers of all ages. 

Ticket barriers at London’s Victoria station will carry the images with QR codes. Additionally, there will be ads on Spotify and in Metro.

G Adventures marketing director Ant Stone said: “With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in. Being a travel brand that specialises in taking travellers out of their comfort zones and building epic memories, we recognised we had the perfect antidote. 
 
“Our trips are filled with freedom and fun, and this campaign sets out to transport commuters to those unforgettable micro-moments that happen when you take an adventure.”