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Brits willing to put nearly all spending on hold to preserve their holidays

Marketing
Ilaria Grasso Macola
29 March 2023

Brits’ passion for holidaying has emerged from the pandemic undimmed, with more than half of the population willing to make holidays their most important spending priority after food, energy and bills.

(Credit: Bella White / Pexels)

(Credit: Bella White / Pexels)

New data reveals that despite the current cost of living squeeze, people are willing to cut back on nearly all non-essential spend in order to be able to afford their getaways.

More than a third of people (35%) are ready to put off major investments – such as buying a new car or making improvements to their home – to afford a holiday, while 41% will dip into their savings to spend on travel.