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Consumers still prioritising holiday spend despite downturn

Marketing
Gary Noakes
20 June 2023

The average person will “throw caution to the wind” and spend £1,491 on holidays this year, according to new data from Nationwide Building Society.

Credit and debit card transactions are used to compile Nationwide's report

Consumers have increased their spending on flights and holidays this summer

However, Nationwide warned 42% were cutting the cost of this year’s break. It found 38% were staying in the UK rather than going abroad, with 28% switching to half-board rather than all-inclusive to save money. Another 26% said they were opting for short-haul over long haul, while 22% were reducing the number of excursions.

Nationwide’s Spending Report is a monthly analysis of nearly 241 million debit card, credit card and Direct Debit transactions. It revealed around £8.84 billion was spent overall in May, up 5% year on year, but said this was partly “a result of rising prices”.