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Taiwan's Eva Air plots Thailand fam trips and trade marketing push

Marketing
Ilaria Grasso Macola
2 August 2023

Taiwan-based carrier Eva Air will host fam trips and invest in marketing and incentives to promote Thailand’s tourism. 

Eva Air aircraft in flight

Eva Air has partnered with Thailand's tourism body to boost visitor numbers in the country

The airline has partnered with Thailand’s tourism body to boost visitor numbers from key markets to the country. 

 

As part of the partnership, the Tourism Authority of Thailand will help the airline develop passenger numbers with promotional codes and giveaways as well as fam trips for agents. 

 

Eva Air and the tourism body will also work on developing joint advertising campaigns to showcase what the country can offer.