The TC World Cup will see more than 2,000 Travel Counsellors organise into teams of 50, each representing one country from around the globe.

Led by captains and vice-captains, teams will compete for more than 250 prizes until the end of January, including fam trips.

Jim Eastwood, global sales director, said: “We’re thrilled to bring back the global incentive programme, which further complements all the country-specific incentives we run across each year.

“This initiative is more than just a competition; it’s a celebration of the collaborative spirit and camaraderie within our TC community and how brilliant things can happen when we work together.”

Travel Counsellors said the scheme was designed so any member can win points for their team “irrespective of their tenure or expertise”.

It added: “There are even various ways in which TCs can earn bonus points for their contribution to the incentive, based on how they ‘care more than anyone else’ for their peers, their support centre colleagues and their customers/clients.”