Named “Battle of the Agents”, the new fam trip style, which will debut in May 2024, will see agents compete for spot prizes throughout their stays, putting them in contention for a grand prize at the end of the fam.
Challenges will include knowledge quizzes, learning indigenous phrases from locals, and capturing content of Canada’s landmarks. The inaugural trip in the new style will head to British Columbia.
“The Battle of the Agents reflects our desire to make fam trips a more dynamic and knowledge-driven experience,” said product and commercial director Lee Rogers.
“It is a new and engaging way for agents to immerse themselves in Canada, while equipping them with the insights to sell the destination more effectively.”
Details of how agents can participate in the inaugural fam trip are set to be announced soon, said the operator.
