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Canada specialist to shake up fam trip programme with quiz concept

Marketing
Ilaria Grasso Macola
12 December 2023

Canadian Affair is poised to shake up its fam trip programme with the launch of a quiz-style concept next year, one it says will refocus its educationals around knowledge acquisition.

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The first trip will be to British Columbia in May (Credit: iStock)

Named “Battle of the Agents”, the new fam trip style, which will debut in May 2024, will see agents compete for spot prizes throughout their stays, putting them in contention for a grand prize at the end of the fam.

 

Challenges will include knowledge quizzes, learning indigenous phrases from locals, and capturing content of Canada’s landmarks. The inaugural trip in the new style will head to British Columbia.

 

“The Battle of the Agents reflects our desire to make fam trips a more dynamic and knowledge-driven experience,” said product and commercial director Lee Rogers.