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Start-up agency launches loyalty programme into new market

Luxury
Harry Kemble
12 December 2023

Panache Cruises has launched its loyalty programme in the US, six months after entering the market there. 

James Cole, Panache Cruises, May 23.jpg

James Cole founded Panache Cruises in 2020

The Chorley-based luxury cruise retailer hopes that Founders will become the most rewarding programme in the luxury and ultra-luxury cruise sectors. 


The programme offers British and now American members a wide range of value-added benefits, plus direct access to the start-up agency’s founder and chief executive James Cole.


Members are also assigned a dedicated “Cruise Connoisseur” from the point of joining.

The programme allows customers to earn points across Panache Cruises’ extensive portfolio of cruise lines. 


Members can accrue points with one cruise line and redeem them when booking another.