Panache Cruises is on a mission to become the world’s largest luxury cruise retailer by 2030, driven by an expansion of its tour operating business, according to the agency’s boss James Cole.
James Cole founded Panache Cruises in 2020
Cole, who founded the Chorley-based agency in May 2020, revealed the company will achieve an annual turnover of more than £20 million by the end of the year.
Outlining his future goals, Cole said: “Tour operating is something that we’re expanding. I want to grow it to be a significant part of our business. We’re really pushing forward with that - I want to grow it to be 25% of the business next year.”
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