Running until the end of February, Advantage said the promotional push would look to showcase the raft of benefits agents can offer and "unrivalled" skills for delivering value for money and extra benefits – such as room upgrades and lounge passes.

The campaign will help members drive bookings with marketing and social media tools, as well as promotional offers and a retargeting campaign – to entice customers who have not booked for some time.

The advertising drive comes as Advantage revealed 2024 booking data claiming consumer demand remains strong – despite customers becoming more value-driven as we head into the new year. 

According to the group, consumers are ready to splurge on bucket-list trips or prioritise budget holidays.

Advantage will also send digital and paper copies of its Journeys magazine to make it easier for agents to share content on social, while the consortium will encourage members to use the hashtag #ThatJustBookedFeeling

Head of marketing David Forder said Advantage "will be going the extra mile" to showcases the benefits of booking with its members, as well as making it easier for agents to access tools and content.