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How Travel Counsellors hopes to win in 2024

Technology
Pippa Jacks
27 November 2023

News revealed at Travel Counsellors’ annual conference in Manchester last weekend (24-26 November) set out what the business will be focusing on as it edges closer to busting £1 billion in sales. TTG editorial director Pippa Jacks summarises five key developments to look out for in 2024.

Kirsten Hughes on stage at TC Conf 23.jpg

Travel Counsellors managing director Kirsten Hughes highlighted how agents sold 'complex products' on a daily basis (Credit: Travel Counsellors)

1. Tailor-making through TC Journeys 

Travel Counsellors is fast becoming a significant tour operator in its own right: it increased its Atol license by almost a third this year, from 106,730 passengers in October 2022 to 140,830 in October 2023, making it the 18th-largest Atol holder.

Agents have been strongly encouraged to self-package simple bookings on Travel Counsellors’ proprietary Phenix platform for several years, but Phenix’s capabilities will expand significantly next month with the launch of ‘TC Journeys’, for tailor-making multicentre itineraries.