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On the Beach ambushes luxury brand event with 'holidays, not handbags!' message

Marketing
Gary Noakes
7 December 2023

On the Beach has ambushed a fashion show by luxury brand Chanel with a cheeky mobile poster ad, urging people to splash their hard-earned cash on holidays rather than handbags.

On the Beach ambushes luxury brand event with 'holidays, not handbags!' message

A Chanel guest checks out the OTA's advert

As Timothee Chalamet, Kristen Stewart and David and Victoria Beckham arrived in Manchester’s Northern Quarter for the Metiers d’Art event, so did On the Beach’s ad van.

Featuring an expensive Chanel bag, the advert read: “This bag’s £5,093 cheaper in Turkey. (May as well get some sun while you’re there too)”

The advert referred to the many markets in the destination where fake designer bags can be purchased. It was also displayed on a large outdoor digital billboard along the route many of the show’s stars took to the event.