Tenerife will continue focusing on reinforcing its core markets, as well as expanding into newer ones, as part of its 2024 strategy, the chief executive of the Tenerife Tourism Corporation has said.
Dimple Melwani, who was appointed to the island’s top tourism job in mid-September, told TTG the destination was investing heavily into diversifying its proposition to offer international visitors a wider range of experiences.
Speaking at WTM London, Melwani said diversifying Tenerife’s strategy was aimed at strengthening its core market – the UK – as post-pandemic Brits see the island as something more than a beach destination.
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