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Great Rail Journeys consolidates budget brand under new name

Marketing
Gary Noakes
19 August 2024

Great Rail Journeys group has merged sister budget brand Rail Discoveries into its core portfolio.

Great Rail Journeys is featuring more itineraries in Italy

Rail Discoveries tours have transitioned to the Great Rail Journeys website and are rebranded as Discoveries. The operator said there was no impact on jobs.

"Bringing Rail Discoveries under the Great Rail Journeys umbrella as our Discoveries collection is a natural evolution for our business," said Dave Riley, Great Rail Journeys group chief executive. 

"By combining our strengths, we can offer an even wider range of exceptional rail journeys to suit our travellers’ needs while leveraging the power of the Great Rail Journeys brand."

Great Rail Journeys said consolidation would mean “no disruption to existing bookings or itineraries”.