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TTG Digital Destinations Festival

Market update

Attendees heard from a line-up of expert industry leaders, who shed light on early signs of destinations bouncing back in the UK tourism market, and the popularity and comparisons of short, mid and long-haul holidays – will travellers venture as far as they can, stay close to home, or go somewhere in between?


You can now watch each session on-demand by clicking the buttons below!




An introduction to the festival week, outlining what to expect from the seminar, masterclasses, interactive sessions and agent training, plus some housekeeping.


Where to first? The destinations making a comeback


As the Covid-19 vaccination roll-out continues apace in the UK, it won’t be long before leisure travellers once again venture abroad for their holidays. But which destinations will see the first influx? We analyse data for any early signs of destinations bouncing back in the UK tourism market and make predictions about the countries agents can expect enquiries for once the travel ban is lifted.

  • Rob Wilson, head of sales and marketing (travel), Four Communications


Current booking trends: What do they show? With a live Q&A


A panel of travel operators looks at the current trends in customer enquiries, looking specifically at the popularity and comparisons of short, mid and long-haul holidays. Are travellers opting for countries close to home, venturing as far as possible to celebrate their regained freedom, or choosing somewhere in between? Which regions are receiving the best response in marketing efforts? And which markets are making a move first: VFR travellers? Families? Luxury customers?


Nick Hughes

Sales director tour operations B2B Europe,

Gold Medal


Tom Morgan

Head of agency sales UK and Ireland,

Riviera Travel

Sarah Weetman

Head of sales,

Travelsphere/Just You



In association with

WTM London

Lead partner

Queensland Australia

Supporting partners

Tampa Bay
Brand USA
South Tyrol
TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU