As the travel industry works towards embracing sustainability and responsibility as business and brand imperatives, it’s increasingly turned to B Corp certification as a way to get – and keep – its house in order.
Of the 2,000 B Corp Certified businesses in the UK, more than 400 are either in – or are linked to – the travel sector. Barely a week seems to go by without a travel business announcing secured the coveted accolade.
Many early adopters are now creating dedicated roles to ensure that having achieved the standard, they stay on track – B Corp Certified businesses and brands have to re-certify every three years.
