But chief executive David Harrington admits the road to achieving B Corp certification shone a light on areas where there was still work for the operator to do. “B Corp wasn’t something that needed a lot of persuasion [within the business], even though it has cost money, time and investment,” he tells TTG. “There wasn’t that stretch to get people onside.
“My reason for pushing for B Corp was to have the certification and be transparent with third parties about what we’re doing. It’s important to be part of a number of businesses trying to move things forward on inclusivity, equity and the eco-economy – it’s what we’re all striving to do.”
