Beachcomber has revealed a new strapline and brand identity, and is offering agents the chance to win a holiday in Mauritius in celebration of the launch.
The Mauritius and Seychelles specialist has also enlisted the help of a celebrity judge to help decide the winner of its competition, which sees agents sending in imaginative ideas to illustrate the operator’s new strapline “The Art of Beautiful”.
Brand ambassador and designer Laurence Llewelyn-Bowen, most famous for his flamboyant makeovers in TV’s Changing Rooms, will judge the agents’ creative efforts.
“It could be a photo of their window display, a video, a poem, a song or anything else creative,” said Beachcomber’s UK sales manager Sarah Archer.
Entries need to be submitted by the end of the month to be in with a chance of winning the week’s holiday for two in Mauritius, with flights.
The relaunch of Beachcomber’s logo and brand identity – which will be rolled out at all its properties – will see the company’s sales team hit the road for a week from Thursday (September 15) visiting agents.
They will distribute new point-of-sale material, brochures and goodies for staff. A mystery guest, who will have a special gift for agency staff, will accompany the team, which will visit “as many agents as they can”.
Agents also have another chance to join a fam trip to the island leaving on September 30. “There are still some places left, so if you think you should go, send me 50 words or fewer saying why you should be on the trip,” said Archer.
She added that Mauritius, where Beachcomber built the country’s first hotel in 1952, was proving “very popular” this year. “It’s amazingly good value for money,” she said.
The operator now has eight properties on the island.