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Living the dream: the growing – and lucrative – market starting to appear on the trade's radar

News
Dave Monk
3 June 2025

Thousands of agents in the UK and Ireland already sell holidays of a lifetime at sea – so why not actually sell lifetimes at sea onboard the residential cruise ships coming to market?

Villa Vie Odyssey, Villa Vie Residences, May 2025

Residential cruise ship Villa Vie Odyssey is currently on its first world voyage (Credit: Villa Vie Residencies)

The latest entrant, Crescent Seas, is converting two ships – Regent Seven Seas’ Navigator in 2026 and Oceania’s Insignia in 2027 – into residential ships. The aim is to build a fleet of five, including new-build The Ocean, by 2032.


Founder and chief executive Russell Galbut, a former chair of Norwegian Cruise Line Holdings, hopes the trade will help market these residences, which can cost up to $10 million each.


He added the line’s commission model offered “immediate and long-term revenue potential” for agents keen to deepen their relationships with high-end clients and willing to put their faith in product backed by “experienced industry leaders”.