Fam trips and agent training are all part of the plan to increase the number of travellers to the Asian destination as well as extend their length of stay, according to deputy prime minister Dr Ahmad Zahid Hamidi
Malaysia's deputy prime minister Dr Ahmad Zahid Hamidi outlined the destination's tourism strategy this week
Speaking to TTG on Tuesday (3 June), Hamidi announced the government’s intention to increase the number of UK travellers from the 345,000 recorded last year to 500,000 in 2026.
Length of stay, the deputy prime minister said, was also expected to grow further than the 9.1 night average recorded in 2024.
“We’re working with tour operators and agents in the UK to encourage [travellers] to spend more time in Malaysia,” he said.
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