The deal, for an undisclosed sum, will see the Spear branding remain on shops in the northeast, Midlands, Dorset, Oxfordshire and Essex. The chain includes Broads Travel in Sutton Coldfield and Regent Travel in Stone.
The majority of shops are in communities without Hays Travel branches. Spear also has a dozen homeworking associates.
Dame Irene Hays praised Spear owners’ Peter and Libby Cookson and Derek Adams.
“Spear Travels is an excellent fit for us – their product mix of land, cruise, and touring holidays aligns with our core objectives, and we have much to learn from each other,” she said.
