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Full Circle pivots away from 'aggressive' fly-and-flop market with new wellness business

News
Ilaria Grasso Macola
2 June 2025

Wallingford-based agency Full Circle Travel has launched its own wellness retreat programme, Full Circle Retreats, as it looks to pivot away from the "difficult" and "soul-destroying" fly-and-flop market. 

Suzie Rees (left) gained confidence about expanding the business after being encouraged by Full Circle boss Niall Douglas (right)

The programme offers packages to wellness professionals such as yoga instructors, nutritionists and psychologists who want to take their clients away on "zero-distraction" retreats to the likes of Morocco, Italy or Sri Lanka.

 

Packages will initially be offered to elite athletes before being launched to the wider public in February 2026.

 

“We’ve got some connections in the equestrian world so we’re taking a group of them on a retreat in October, at the end of their sporting season, on a complete body and mind refresh,” director Niall Douglas explained.