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Sports Entertainment Tours targets more agent partners following successful trade launch

Operators
Gary Noakes
2 June 2025

A Belfast-based sport and concert travel specialist wants to work with more agents in England, Scotland and Wales.

Sports Entertainment Tours, May 2025

Managing director John Boyde (right), with director Sean McIlkenny, has outlined plans to expand the company's trade footprint (Credit: Sports Entertainment Tours)

Sports Entertainment Tours is expanding its footprint with the travel trade after starting to work with agents in spring 2024. The operator, which has an Atol and is a member of the Travel Trust Association, offers packages to major sporting events as well as gigs.

The brand was established in 2021 and says it benefits from ties with sister company Sports Pro Travel, which provides professional teams with travel itineraries.