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Panama City Beach: nine reasons to sell this panhandle paradise

Partner Content Destinations
Jennifer Morris
5 June 2025

We all know by now there is so much more to Florida than its theme parks, and Panama City Beach is here to tell you why you should be sending your clients to the state’s “Real. Fun. Beach”.

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Shopping and entertainment destination Pier Park is just a few steps from the beach in Panama City Beach

Northwest Florida and the panhandle can sometimes slip under the radar for international visitors to the Sunshine State. But with 27-miles of award-winning sugar-white sand beaches facing the Gulf Coast’s clear and turquoise waters (there’s a thriving surf culture here) and a relaxed vibe to boot, your clients could be missing a trick by not paying a visit to Panama City Beach.

Great for a multi-centre or single-centre holiday, the resort town is just 20 minutes from Northwest Florida International airport. Flights from Heathrow, Manchester, Edinburgh and Dublin connect through Atlanta or Charlotte.