The Adagio and London Stadium collaboration offers spectators, event professionals, teams and partners flexible stays close to the multi-purpose venue, helping extend the live event experience beyond the stadium itself.

With four aparthotels across Greater London, Adagio continues to strengthen its presence in one of Europe’s most dynamic capitals. The renewal of this partnership, ongoing since 2022, reflects the brand’s ambition to connect accommodation with major urban experiences, from sport and culture to business and live entertainment.
This collaboration is part of Adagio’s FIRST 2030 strategic plan, which aims to develop partnerships with cultural, sporting and economic stakeholders in the destinations where the brand operates, while supporting new ways of travelling, working and experiencing the city.

Originally built for the London 2012 Olympic Games, London Stadium is one of the UK’s leading multi-purpose venues. Located in Queen Elizabeth Olympic Park in East London, it welcomes large audiences throughout the year, from West Ham United matches and UK Athletics events to major concerts and international sporting fixtures. As such, it plays a central role in London’s live entertainment landscape.

The partnership responds to new travel habits, where live events are increasingly combined with city breaks, weekend stays or business trips. By connecting London Stadium visitors with nearby accommodation, Adagio helps extend the event experience beyond the venue itself.

From booking to post-event stay, the partnership is designed to make accommodation a natural part of the London Stadium experience.

Located less than a 15-minute walk from London Stadium, Aparthotel Adagio London Stratford offers a convenient base for event visitors, combining flexibility, comfort and easy access to the venue.