Carrier has launched The Agenda: Now & Next, a new trade campaign designed to help travel advisors turn autumn travel conversations into bookings.

Built around two key booking behaviours, clients looking to travel in the months ahead and those already planning key holidays for 2027, the campaign provides advisors with a straightforward framework for identifying customer intent and recommending relevant travel options.

The campaign features 20 luxury holiday offerings across Europe, the Caribbean, Indian Ocean, Africa, Asia and the USA, with a mix of added-value benefits including complimentary nights, upgrades and resort credit, alongside savings on selected departures.

For clients ready to travel, the campaign highlights opportunities across autumn Mediterranean breaks, winter sun, festive holidays and ski departures. For those planning further ahead, the focus shifts to high-demand periods including February half term, Easter, May half term and summer 2027.

The launch comes as Carrier reports strong booking momentum. Based on a rolling four-week comparison, overall business is currently up 13% year-on-year, while demand for 2026 departures has increased by 7%. Forward bookings to European destinations for 2027 are already up 17% year-on-year.

To help advisors capitalise on this demand, selected agency partners will receive over-branded versions of the campaign that can be promoted directly to their own client databases. Supporting assets include email, social media and point-of-sale materials.

Lee Marshall, head of trade partnerships at Carrier, said: “The Agenda: Now & Next provides a simple selling framework that aligns with how luxury travellers are thinking at this time of year, while giving advisors access to compelling offers, marketing support and reasons for clients to act.

“The fact that we're seeing business up 13% year-on-year, alongside growing demand for both late 2026 and early 2027 travel, gives agents confidence that these conversations are already translating into bookings. The campaign is designed to help them capitalise on that momentum.”