The company’s marketing revenue increased twofold in the first eight months of 2026 compared with the same period last year. In response to this growing demand, the Group is launching ETG Marketing Hub, a dedicated advertising unit that enables travel industry partners to connect with relevant audiences through ETG’s platforms and external marketing channels.
The new unit brings together ETG’s advertising and promotional capabilities across its own channels, including RateHawk and ZenHotels. Together, the platforms reach millions of individual travelers and more than 110,000 travel professionals across 180 countries. The unit also works with an expanding network of external media and distribution partners, giving brands a single point of access to plan and execute campaigns across multiple channels.
By combining ETG’s data and years of travel industry expertise with the reach of its own and partner channels, the company can deliver impactful campaigns at scale and connect brands with relevant audiences globally.
ETG Marketing Hub is tailored to the needs of a broad range of industry players, including hotels, airlines, rail operators, tourism boards, destination marketing organizations (DMOs), destination management companies (DMCs) and other travel brands looking to reach high-intent travelers.
“Over its 16 years in the market, ETG has built a strong travel network connecting travel service providers with both professional and individual bookers across our platforms,” said Felix Shpilman, CEO at Emerging Travel Group. “Demand for proven solutions that give advertisers visibility among high-intent travel buyers is surging, and the dedicated unit within ETG will enable us to better meet the needs of our advertising partners.”
ETG Marketing Hub supports partners throughout the entire campaign lifecycle, providing expertise at every stage – from media planning and creative development to campaign activation, performance tracking and post-campaign reporting.
More information on campaign opportunities are available at Marketing Hub.
