In a continued effort to keep Destination Jamaica top of mind across the UK travel trade, the Jamaica Tourist Board (JTB) UK – in partnership with Sandals & Beaches Resorts – took to the roads of Kent and Essex for an exclusive co-branded "taxi blitz".
Utilising mutually wrapped and co-branded London Black Cabs, Sean Pierre Webster from the Jamaica Tourist Board and Helen Jackson from Sandals & Beaches Resorts embarked on a high-energy roadshow to visit preferred retail travel partners, bringing resort updates, island cheer, and authentic Jamaican flavours directly to the travel agent’s doors.
The blitz targeted key travel agencies across the region, including TUI Lakeside, Virgin Holidays Lakeside, Hays Travel Brentwood, and Harden Holidays. Throughout the day, agents received comprehensive updates on new and reimagined options within the Jamaican resort portfolio. The festive visits were complete with interactive pop quizzes, exciting prizes, and iconic Jamaican treats, including refreshing TING soda and Grace Plantain Chips.
The initiative highlights the strong, ongoing partnership between the Jamaica Tourist Board and Sandals & Beaches Resorts, created to celebrate and directly engage with UK travel retail partners who consistently advocate for Jamaica as a premier holiday destination.
“Our travel retail partners play a crucial role in making Jamaica a top destination for UK travellers,” said Sean Pierre Webster of the Jamaica Tourist Board. “The Taxi Blitz was a fantastic opportunity to bring a taste of Jamaica directly to their doorstep, show our appreciation, and ensure agents are armed with the latest updates on our vibrant resort offerings.”
Travel agents are encouraged to keep the momentum going by logging all Jamaica holiday bookings on www.jamaicarewards.co.uk to earn monetary rewards—and perhaps see the Jamaica & Sandals Taxi Blitz roll up to their agency next.
