Consortium hails ’transformative’ impact of renewed cruise focus after rebranding and relaunching its cruise product community Latitude last October, which has since grown by 70%
The service will provide guests with optional extras including the choice of more regional airports and alternative airlines, door-to-door UK drop-off and pre- or post-cruise hotel stays
The announcement comes as the over-50s travel and insurance group reported in a trading update as being on track to make an annual pre-tax profit of between £20-£30 million
Average sales prices for trade bookings nearly £300 ahead of direct sales, chief customer officer Simon Michaelides reveals at launch event for new 10-night itineraries
Line’s decision to ‘experiment’ with the launch of 10-night cruises last year pays dividends, with first three to four months of sailings in 2023 already sold out
